Social business?What? Now the industry is no identity of views. In general, we should be practical to take it no matter what things with terms and definitions to describe it, it is in order to be able to benefit to enterprise's development. However, because we need to accurately describe the trend, so need in the disputed term of a choice, look from Dachis Group, Jive Software and Lotus advocated "the social networking business" is a word is more appropriate.
If business is social goals, so also need the following strategy and tactics.
Strategy: let enterprise is more human, more can adapt to the change of each respect, by increasing relevance improve profits, through all the bag to reduce costs.
The strategy and the need to the following three tactics to achieve:
process: will flow "social", which means that need to be interactive process, and can be repeated, this needs will flow thinning decompose, and it also depend more on cooperation behaviors.
management: the community management principle is to make sure that the community can have enough of the productive forces. From this aspect, and said, by the requirements or interest in community is organized collection of individuals, and not the power hierarchy or organized, this is the social networking business need to use new method to the cause of the management.
technology: it contains social media, SCRM (social customer relationship management), enterprise 2.0 / enterprise social platform, common innovation tool, or a series of other to a specific business process of new social technologies.
These tactics will be used in specific business operation, such as marketing, sales, cooperation, recruitment, professional development or market research.
The first step: planning, the social process
Understand how to process social change, it is social business a good beginning. The following are some need special consider the question:
Social business?What? Now the industry is no identity of views. In general, we should be practical to take it no matter what things with terms and definitions to describe it, it is in order to be able to benefit to enterprise's development. However, because we need to accurately describe the trend, so need in the disputed term of a choice, look from Dachis Group, Jive Software and Lotus advocated "the social networking business" is a word is more appropriate.
If business is social goals, so also need the following strategy and tactics.
Strategy: let enterprise is more human, more can adapt to the change of each respect, by increasing relevance improve profits, through all the bag to reduce costs.
The strategy and the need to the following three tactics to achieve:
process: will flow "social", which means that need to be interactive process, and can be repeated, this needs will flow thinning decompose, and it also depend more on cooperation behaviors.
management: the community management principle is to make sure that the community can have enough of the productive forces. From this aspect, and said, by the requirements or interest in community is organized collection of individuals, and not the power hierarchy or organized, this is the social networking business need to use new method to the cause of the management.
technology: it contains social media, SCRM (social customer relationship management), enterprise 2.0 / enterprise social platform, common innovation tool, or a series of other to a specific business process of new social technologies.
These tactics will be used in specific business operation, such as marketing, sales, cooperation, recruitment, professional development or market research.
The first step: planning, the social process
Understand how to process social change, it is social business a good beginning. The following are some need special consider the question:
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