To our MyFitnessPal community,
As part of an ongoing strategic transformation, Under Armour announced plans today to sell MyFitnessPal to Francisco Partners, a leading global private equity firm that specializes in investments in technology and technology-enabled businesses.
This transaction, which is expected to close by the end of 2020, will enable MyFitnessPal to realize its full potential as the world's premier food tracking and nutrition app. Through Francisco Partners' technology expertise and wide network of resources, MyFitnessPal will be empowered to create more innovative features and tools to help you reach your health and fitness goals, and be better enabled to personalize and customize content just for you.
What does this mean for you? - It's business as usual, only now we'll be able to tap into greater expertise, additional resources and greater capabilities to bring even more exciting features to you in the future.
- Coming soon, MyFitnessPal plans to launch an Artificial Intelligence driven food recognition technology called Meal Scan, new guided plans and expert-led workout routines, and dozens of new recipes curated by certified nutritionists.
- No changes to our data policies. We are committed to safeguarding your personal information and following industry best practices to keep your data secure.
To learn more about this exciting new chapter for MyFitnessPal, please check out this FAQ. Thank you for your continued support and partnership in this journey of fitness and wellness.
On behalf of Under Armour and Francisco Partners, we're looking forward to the future and even more exciting things to come! | Patrik Frisk
President & CEO,
Under Armour | Dipanjan "DJ" Deb
Co-Founder & CEO,
Francisco Partners |
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