CRM (customer relationship management) software has been considered as a new line when inside, then the exact definition of what the what is it? Reference to the industry are more respected Gartner, now its assistance in the following translation: This is a business strategy used to organize the enterprise around customer issues on the behavior of customer-focused support from the customers to unify the business processes of suppliers. Called Customer Asset Management (Customerasset management) or customer interaction management (Customer interactionmanagement). CRM applications include technology-based sales (TES, Technology-enabledselling), Customer Service and Support (CSS, Customer service andsupport) and Technology Marketing (TEM, Technology-enable dmarketing).
Not hard to see, this is business as "customer is God" The business philosophy of deepening and refining a need arising, its role is to carry out business activities of enterprises more accurate and more quantifiable management. Right now, CRM applications, or made, or been imported, and many have a large number. Moreover, many manufacturers have in proclaiming the "TotalSolution", said their products for a variety of businesses. Well, business is really the election of these products or programs can be enough? May not, in which there is much to.
In this year's Comdex show in China, the exhibition's CRM seminar sponsor InteractCommerce particular product consultant to the company's CRM business how to choose the CRM software on some views. Turning to the industry, enterprise sales staff often have to face this situation: often out meeting with clients, and from road use to a lot of time, while the real time for communication with customers is not much. In addition, the sales staff would have to be a lot of statements, made monthly reports to be done weeks of statements, then there are annual reports. This problem is very common. In addition, the company will be because management, external interference and changes in business needs a variety of problems arise. The department is usually a problem marketing, sales or customer service department. To solve these problems, can change the orientation of enterprises, development of new systems, or business restructuring. Of course, the use of CRM applications it is also a missed approach, but after all, a proven approach.
Before using CRM applications, will inevitably have to carry out the budget. In fact, these principles do work with the principle of doing other work, like the actual situation of enterprises should be based on the actual needs of the line, according to the problems, the right medicine to set reasonable goals. Because of different problems for different CRM software, its different functions, far removed from its price. Target of no good, not only a waste of investment, but also most likely to solve the problem well.
To select specific products this step, we need to consider even more numerous. First of all should understand that access to CRM software, mainly business, they are not software experts, these software should make them feel easy to use, said plainly, is to try to "fool" some; CRM as software, increasing the natural need to have software distinctive characteristics?? can be customized, that is should have a strong scalability; current IT circles, the rapid mobility of personnel is an indisputable fact, so enterprises should choose to implement short-cycle solution, avoid staff bring the flow of work loss; such programs should also meet the company's current business needs, to meet the current business model; put a lot of money, to get the scheduled return is fine but if it took less to get the same return on investment not better, so return on investment is considered an indispensable factor in CRM; an enterprise usually accompanied by a number of vendors, a company has di fferent departments, so CRM applications should also have open, appropriate for integration; support the Internet and a variety of communication modes is necessary Network software features; Finally, of course, the cost as low as possible.
Options Cooperation Partnership is also related to the success of the project issues. Partners to solve a business problem, we should first analyze the business, so your partner's business consulting analytical capacity is important; then, depends on its technical implementation capacity; its implementation of the case it is your side mirror, in particular, to look at the case in its implementation, there is no business with your company in a similar situation; if your partner can listen to the customers of its evaluation, it naturally helps you to see Mount Lushan true; its corporate reputation is not from time to police; your partner how many people, especially the number of people who will use it in your project, you should attach a factor; and finally, to look at the partner The service system is perfect.
When signing the contract, Party A (product / service demand side) should come up with business needs books, listing the various requirements to be met in order to successfully solve business problems. B should be written according to the needs, develop appropriate solutions to the book. The contract need to involve business analysis, technical analysis, project control and price system and so on.
Project be phased in, well in advance of each stage of the development goals. Project implementation process, should focus on the two sides meet, because the product is a party, and resolve the problem is that the other side, both sides a better understanding of their own things, and now to solve the problem is to tie the two sides, together to solve the same problem. Implement a large-scale projects, will involve many factors, for a time also can not see the resulting problem and needs to the implementation side edge is, therefore, the progress should not be over-emphasized. As the business is different in different departments, the implementation of a CRM project has a number of departments can not go hand in hand, it should be sub-priorities, step by step, to carry out the implementation of subsystems, select the department needed to solve the problem first implemented. To ensure the solution really solve the problem, the need for strict implementation of the project d uring the implementation of project standards.
CRM project implementation process, the service is a very important aspect. Selected service enterprises should be localized services, your partner should have a shorter response time in a very short period of time to solve your problems, to reduce losses.
On future upgrades, business development generally, and will lead to demand for upgrades, or changes in demand with the upgrade business. How then should determine the need for technology upgrades? In these types of cases the need for technical upgrading: the demand to upgrade technological capabilities influence; operating system or hardware maintenance problems; data storage problems.
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